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LOVELY TUSCAN GIN


Luca@lovelytuscangin.com
Office@lovelytuscangin.comAdmi

Administration: +39 393 936 2628

LOVELY TUSCAN GIN


Luca@lovelytuscangin.com
Office@lovelytuscangin.comAdmi

Administration: +39 393 936 2628

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HELICHRYSUM

LOVELY TUSCAN GIN

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www.helichrysum.it @ All Right Reserved 2021 | Website created by Flazio Experience ​

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www.helichrysum.it @ All Right Reserved 2021 | Website created by Flazio Experience ​

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From spring water, Organic Tuscan Juniper and Helichrysum, comes a fragrant and fresh gin.

Created by Luca Calvani, actor/director with a flare for luxury fragrance, Helicrysum Gin is an homage to his land of Tuscany. The spirit is infused with Helichrysum, a medicinal and aromatic plant that the French call Immortelle precisely because of the strength of this shrub and its beneficial properties.

"I wanted to share the experience of living at Le Gusciane on the hills of Camaiore, this land so green that always reminds me of some areas of England. I wanted to celebrate the love affair between these two countries and a gin of excellence immediately felt like a great opportunity to me."

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Helichrysum Italicum, a perennial aromatic plant spread throughout the peninsula

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 Helichrysum, is a gin obtained with the maceration of Helichrysum Italicum, a perennial aromatic plant spread throughout the peninsula but which in Tuscany can be found both on the dunes of the coasts and on the peaks of the Apennines.


Its golden-yellow flowers (hence the name Helios Ancient Greek forSun) emanate an intense, pleasant, bittersweet, unmistakable aroma.

Helichrysum, was born from an idea of ​​Luca Calvani, who after having worked with the director Guy Ritchie and collaborated in the creation of the brand of his brewery in Wiltshire, has cultivated a passion for the English lifestyle.


In 2019 he bought a farm in the hills of Camaiore with Alessandro Franchini Le Gusciane, transforming the estate into a style Country Inn.

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And it is precisely for the guests of the country inn that Calvani creates this Gin, adding to the Juniper only the Helichrysum botanicals. The result is a spirit that symbolizes the fusion between these two lands, Tuscany and the United Kingdom.

 "An invisible thread unites the stories within every life. At one point Helichrysum arrived in mine, not just a gin, but an experience in which all my passions are embroidered together: fragrance, film, art, the love for nature and the earth, the scent of junipers and their ardor, which becomes an ancestral taste under the palate.
It all started the day I discovered, by chance, that 80 percent of the conifers from which the world's gin is produced have their roots here. They are Italian. Tuscan, for the most part.
In short, ours.
So why not give us a spirit that has the strength and flavor of the shrubs from which it comes, capable of growing on the windswept dunes and the driest Apennines?

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"Living in England, developing creative brands linked to the world of fragrances, brought me closer to the idea of giving Le Gusciane, Bio Resort and Retreat created with Alessandro Franchini in Versilia, its own gin.
It reminds me of the first long drinks I had as a young man, in the Nineties.

In my imagination, gin has always had something rarefied and elegant at the same time, both rock and roll and refined at the same time.

Old Holliwood and Bond movies, they always had one of those drinks in their hands.
We decided wanted to plant these shrubs in our land to produce it, using our herbs and berries, so we could bring to the palate the fresh scents of our Tuscany, from the island of Giannutri, to the sea of Versilia and the Apuan Alps all the way here in Camaiore, wher we give Helichrysum it's rightful home."

LUCA CALVANI

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Actor & Entrepreneur

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Helichrysum - is obtained from the distillation of Tuscan juniper berries to which helichrysum flowers from our hills are added in maceration, all then with
spring water from the mountains over Pistoia and organic alcohol - is a gift to give and to receive, a moment of suspended escape, a small classic and contemporary work of art together.


That in its full and velvety body with spicy scents of juniper accompanied by balanced floral, herbaceous and balsamic notes, in its pleasant and warm taste, with an excellent characteristic persistence.

Also noteworthy is the 50 cl bottle with luxurious label and precious gold writing, with a texturised
Fedrigoni cardboard case.


The illustrations of the box and the graphic elements of the whole project are by the talented Andrea Tarella whose work not only celebrates the beauty of nature, but also the excellence of Tuscany and the high quality, flavor and value supply chain.

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